How to "Exploit your Uniqueness" in Presenting your Business

In this podcast, host Alex Ruggieri speaks to Maribeth Kuzmeski, president of Red Zone Marketing, internationally recognized speaker, and author of seven books, including “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life.” Maribeth shares her tips on how to best present yourself to a potential client, how to make your qualifications matter to your client, how to realize the difference between personal “features” and “benefits.”